Cite
HARVARD Citation
Chang, Y. et al. (2016). Reconsidering the Role of Fit in Celebrity Endorsement: Associative‐Propositional Evaluation (APE) Accounts of Endorsement Effectiveness. Psychology & marketing. 33 (9), pp. 678-691. [Online].
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Chang, Y. et al. (2016). Reconsidering the Role of Fit in Celebrity Endorsement: Associative‐Propositional Evaluation (APE) Accounts of Endorsement Effectiveness. Psychology & marketing. 33 (9), pp. 678-691. [Online].