E-Progression of Nonprofit Organization Websites: U.S. Versus Thai Charities. Issue 3 (2nd July 2016)

• Record Type: Journal Article
• Authors: Kirk, Kristin; Abrahams, Alan; Ractham, Peter
• Is Part Of: Journal of computer information systems. Volume 56:Issue 3(2016)
• Page Start: 244
• Page End: 252
• Publication Date: 2016-07-02
• Subjects: Thailand -- nonprofit -- website -- e-business -- charity; Electronic data processing -- Study and teaching -- Periodicals; 658.4038011
• DOI: Http://www.tandfonline.com/doi/10.1080/08874417.2016.1153917
• Languages: English
• ISSNs: 0887-4417

Abstract

ABSTRACT: Nonprofit organizations are pivotal actors in society, working in various sectors attempting to fill gaps between government services and the market. This interdisciplinary research compared nonprofit websites in Thailand, a developing country, to nonprofit websites in the United States to determine progression through an adapted e-business stage model. A manual decoding process of websites and a web crawling analysis software, Sitebeam, were used to determine the nonprofits' e-progression. Thai and U.S. nonprofits did not differ significantly from each other in terms of presence building content or interactivity, but the U.S. websites were more advanced in e-transactions than the Thai websites (55% vs. 37%). The acceptance of e-transactions was also found to be highly associated with greater online presence and interactivity, suggesting that there is significant room for advancement among organizations that do not accept e-transactions both in Thailand and the United States