Cite
HARVARD Citation
Grant, P. (2016). Understanding branded flash mobs: The nature of the concept, stakeholder motivations, and avenues for future research. Journal of marketing communications. 22 (4), pp. 349-366. [Online].
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Grant, P. (2016). Understanding branded flash mobs: The nature of the concept, stakeholder motivations, and avenues for future research. Journal of marketing communications. 22 (4), pp. 349-366. [Online].