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HARVARD Citation
Shields, A. et al. (2016). Childhood brand nostalgia: A new conceptualization and scale development. Journal of consumer behaviour. 15 (4), pp. 359-369. [Online].
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Shields, A. et al. (2016). Childhood brand nostalgia: A new conceptualization and scale development. Journal of consumer behaviour. 15 (4), pp. 359-369. [Online].