Partnering with the Public Library for Health Care Education: An Evaluation of Affordable Care Act Messages. Issue 1 (2nd January 2016)

• Record Type: Journal Article
• Authors: Friedman, Daniela B.; Kornegay, Vance; Tanner, Andrea; Bergeron, Caroline D.; Sisson, Diana C.; Weis, Megan A.; Patterson, Lee L.
• Is Part Of: Public library quarterly. Volume 35:Issue 1(2016)
• Page Start: 1
• Page End: 22
• Publication Date: 2016-01-02
• Subjects: Advertisements -- focus groups -- health care law -- health communication -- public library -- qualitative research; Public libraries -- Periodicals; Library science -- Periodicals; 027.405
• DOI: 10.1080/01616846.2016.1163958
• Languages: English
• ISSNs: 0161-6846

Abstract

ABSTRACT: Despite implementation of most of the provisions of the Affordable Care Act (ACA) by 2014, the public still has questions about the health care law. To assess the potential of using the library as a hub for ACA education, we tested existing and new culturally relevant messages about the health care law with twenty-seven community members. Participants discussed the message prototypes, including the visual components and promotional content, and provided advice to modify content and design to best reach target audiences. Future research can follow this example to engage libraries and community members in developing and evaluating culturally relevant health messages.