Preventing the threat of credit-card fraud: Factors influencing cashiers' identification-checking behavior. Issue 3 (2nd July 2016)

• Record Type: Journal Article
• Authors: Downing, Christopher; Howard, E. Henry; Goodwin, Christina; Geller, E. Scott
• Is Part Of: Journal of prevention & intervention in the community. Volume 44:Issue 3(2016)
• Page Start: 177
• Page End: 185
• Publication Date: 2016-07-02
• Subjects: Behavioral prompt -- credit-card fraud -- ID-checking -- identity theft; Preventive health services -- Periodicals; Preventive health services -- United States -- Periodicals; Community health services -- Periodicals; Community health services -- United States -- Periodicals; 362.1
• DOI: 10.1080/10852352.2016.1166812
• Languages: English
• ISSNs: 1085-2352

Abstract

ABSTRACT: Two studies examined factors influencing cashiers' identification (ID)-checking behavior in order to inform the development of interventions to prevent credit-card fraud. In both studies, research assistants made credit purchases in various stores and noted the cashiers' ID-checking behavior. In the first study, the store type, whether the cashier swiped the credit/debit card, the amount of the purchase, and whether the credit/debit card was signed significantly influenced ID-checking behavior. In the second study, an A-B-A design was used to evaluate the impact of a "Check my ID" prompt placed on the credit/debit card. The prompt increased cashiers' ID-checking behavior from 5.9% at Baseline to 10.3% during the Intervention. When the prompt was removed, the cashiers' ID-checking behavior decreased to 7.2%. Implications for further intervention research to prevent credit-card fraud are discussed.