Cite
HARVARD Citation
Newmeyer, C. et al. (2016). When Products and Brands Trade Hands: A Framework for Acquisition Success. Journal of marketing theory and practice. 24 (2), pp. 129-146. [Online].
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Newmeyer, C. et al. (2016). When Products and Brands Trade Hands: A Framework for Acquisition Success. Journal of marketing theory and practice. 24 (2), pp. 129-146. [Online].