Effects of Consideration of Future Consequences and Temporal Framing on Acceptance of the HPV Vaccine Among Young Adults. Issue 9 (1st September 2016)

• Record Type: Journal Article
• Authors: Kim, Jarim; Nan, Xiaoli
• Is Part Of: Health communication. Volume 31:Issue 9(2016)
• Page Start: 1089
• Page End: 1096
• Publication Date: 2016-09-01
• Subjects: Communication in medicine -- Periodicals; Health in mass media -- Periodicals; 362.1014
• DOI: 10.1080/10410236.2015.1038774
• Languages: English
• ISSNs: 1041-0236

Abstract

ABSTRACT: This study examines how individual difference in consideration of future consequences (CFC) and temporal framing (i.e., present- vs. future-oriented message) interact to influence the persuasive outcomes of a health message promoting human papillomavirus (HPV) vaccination among young adults. Results of an experiment ( N = 416) showed a significant interaction effect of CFC and temporal framing on persuasion. The nature of the interaction suggested that individuals with high CFC generally were more persuaded by the present-oriented messages, compared to the future-oriented messages. On the other hand, those with low CFC responded similarly to the present- and future-oriented messages. Implications of the findings for HPV vaccination messaging are discussed.