Crossing the Atlantic: Integrating cross-cultural experiences into undergraduate business courses using virtual communities technology. Issue 4 (18th May 2016)

• Record Type: Journal Article
• Authors: Luethge, Denise J.; Raska, David; Greer, Bertie M.; O'Connor, Christina
• Is Part Of: Journal of education for business. Volume 91:Issue 4(2016)
• Page Start: 219
• Page End: 226
• Publication Date: 2016-05-18
• Subjects: cross-cultural experiences -- cultural sensitivity -- digital and social media -- virtual communities; Business education -- Periodicals; 658.0071
• DOI: 10.1080/08832323.2016.1160022
• Languages: English
• ISSNs: 0883-2323

Abstract

ABSTRACT: Today's business school academics are tasked with pedagogy that offers students an understanding of the globalization of markets and the cross-cultural communication skills needed in today's business environment. The authors describe how a virtual cross-cultural experience was integrated into an undergraduate business course and used as an innovative pedagogical tool to give students and faculty an opportunity to build cross-cultural communication skills and develop cultural knowledge in ways similar to more costly travel abroad experiences. This experience contributes to competent and globally minded business graduates and faculty who are fit for the challenges of the global marketplace.