A study of carpooling behaviour using a stated preference web survey in selected cities of India. Issue 5 (3rd July 2016) - Malodia, Suresh
ABSTRACT: This paper analyses how people perceive the idea of carpooling and evaluate preferences while making a decision to join a carpool. Analysing data from a web-based stated preference survey in India reveals that cognitive attitudes play a significant role in evaluating the perceived advantages and disadvantages of carpooling whereas intentions to carpool are associated with perceived negative evaluations. A factor analysis identifies two latent attitudinal factors: a 'time–convenience' factor that discourages carpooling and a 'private–public cost' factor that encourages carpooling. The study analyses the influential attributes – extra travel time, walking time to reach meeting point, waiting time at pickup point and cost savings – as explanatory variables for the utility of carpooling. Cost savings prove to be the most significant attribute when combined with other attributes, followed by extra travel time. The study provides the implications to policy-makers of designing promotional tools to improve the propensity of carpooling among single occupant vehicle drivers.