Influence of Mobile-friendly Design to Search Results on Google Search. (31st May 2016)

• Record Type: Journal Article
• Authors: Schubert, David
• Is Part Of: Procedia--social and behavioral sciences. Volume 220(2016)
• Page Start: 424
• Page End: 433
• Publication Date: 2016-05-31
• Subjects: Responsive design -- mobile web -- dynamic serving -- Google -- mobile friendly -- searching results; Social sciences -- Periodicals; Social sciences -- Congresses; Arts -- Periodicals; Arts -- Congresses; Humanities -- Periodicals; Humanities -- Congresses; 300
• DOI: 10.1016/j.sbspro.2016.05.517
• Languages: English
• ISSNs: 1877-0428

Abstract

Abstract: This article discusses the impact of mobile-friendliness of the web on mobile search results in Google search engine. The article describes the main features of the search algorithm from Google, which brings with it and their impact on the mobile search results. There are also discussed common mistakes which have a direct impact on the low user-friendliness in terms of mobile experience. The article shows three basic options for optimizing websites so that they are able to conform to the requirements phrases in the mobile-friendliness of mobile search in the search engine Google.