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HARVARD Citation
Ryoo, J. et al. (n.d.). Do marketing activities enhance firm value? Evidence from M&A transactions. European management journal. 34 (3), pp. 243-257. [Online].
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Ryoo, J. et al. (n.d.). Do marketing activities enhance firm value? Evidence from M&A transactions. European management journal. 34 (3), pp. 243-257. [Online].