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HARVARD Citation
Danenberg, N. et al. (2016). Advertising Budgeting: A Reinvestigation of the Evidence on Brand Size and Spend. Journal of advertising. 45 (1), pp. 139-146. [Online].
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Danenberg, N. et al. (2016). Advertising Budgeting: A Reinvestigation of the Evidence on Brand Size and Spend. Journal of advertising. 45 (1), pp. 139-146. [Online].