Cite
HARVARD Citation
Pantoja, F. et al. (2016). How Product-Plot Integration and Cognitive Load Affect Brand Attitude: A Replication. Journal of advertising. 45 (1), pp. 113-119. [Online].
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Pantoja, F. et al. (2016). How Product-Plot Integration and Cognitive Load Affect Brand Attitude: A Replication. Journal of advertising. 45 (1), pp. 113-119. [Online].