Building a SEM Analytics Reporting Portfolio. Issue 1 (April 2016)

• Record Type: Journal Article
• Authors: Goff, Jay W.; Williams, Brian G.; Kilgore, Wendy
• Is Part Of: Strategic enrollment management quarterly. Volume 4:Issue 1(2016:Apr.)
• Page Start: 27
• Page End: 34
• Publication Date: 2016-04
• Subjects: College students -- Recruiting -- Periodicals; College students -- Recruiting -- United States -- Periodicals; College students -- Periodicals; College students -- United States -- Periodicals; Universities and colleges -- Management -- Periodicals; Universities and colleges -- United States -- Management -- Periodicals; 378.198
• DOI: 10.1002/sem3.20079
• Languages: English
• ISSNs: 2325-4750

Abstract

Abstract : Effective strategic enrollment management (SEM) efforts require vast amounts of internal and external data to ensure that meaningful reporting and analysis systems can assist managers in decision making. A wide range of information is integral for leading effective and efficient student recruitment and retention programs. This article is designed to help college and university enrollment professionals initiate a SEM analytics reporting portfolio that focuses on shifting the attention of reporting systems from transactional data gathering to shared performance understandings that can be leveraged throughout the enterprise on a timely basis. By employing a K–20 student pipeline planning approach, the authors discuss reporting fundamentals for enrollment management data analytics, the components of a comprehensive reporting portfolio, strategies for building SEM‐focused research organizations, and data interpretation methods.