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HARVARD Citation
Quintal, V. et al. (2016). Factors influencing generation Y's purchase intentions of prototypical versus me-too brands. Journal of retailing and consumer services. pp. 175-183. [Online].
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Quintal, V. et al. (2016). Factors influencing generation Y's purchase intentions of prototypical versus me-too brands. Journal of retailing and consumer services. pp. 175-183. [Online].