Buyer Behavior in Quality‐Dominated Multi‐Sourcing Recyclable‐Material Procurement of Green Supply Chains. Issue 3 (24th September 2014)
- Record Type:
- Journal Article
- Title:
- Buyer Behavior in Quality‐Dominated Multi‐Sourcing Recyclable‐Material Procurement of Green Supply Chains. Issue 3 (24th September 2014)
- Main Title:
- Buyer Behavior in Quality‐Dominated Multi‐Sourcing Recyclable‐Material Procurement of Green Supply Chains
- Authors:
- Sheu, Jiuh‐Biing
- Other Names:
- Choi Tsan‐Ming guestEditor.
Cheng T. C. E. guestEditor.
Zhao Xiande guestEditor. - Abstract:
- Abstract : This study presents a multi‐methodological approach to investigate buyer behavior in quality‐dominated multi‐sourcing recyclable‐material procurement of green supply chains. This work hypothesizes the correlations between buyer perceptions of supply and relational quality, quality attitude, psychological benefits, and willingness to pay. This is followed by conducting a normative analysis, where the postulated hypotheses are incorporated into a buyer behavior model which characterizes buyer decisions regarding multi‐supplier selection and price negotiations using multinomial logit model and Nash bargaining game theory. Through an empirical study, this work demonstrates that the proposed buyer behavior theory and hypotheses hold, and upport the analytical results yielded from the normative analysis. Analytical results indicate that supply‐ and relationship‐quality positively affect buyer quality attitude in the rational and affective cognition domains, and thus jointly determine buyer decisions regarding supplier selection and price negotiations in multiple sourcing green procurement. Nevertheless, the aforementioned effects are moderated by buyer psychological benefits. Additionally, this study demonstrates a phenomenon known as "buyer's supply surplus", which articulates the negative effect of buyer attitude towards channel relationship quality on willingness to pay. This can also rationalize why a buyer favors choosing suppliers with superior relational qualityAbstract : This study presents a multi‐methodological approach to investigate buyer behavior in quality‐dominated multi‐sourcing recyclable‐material procurement of green supply chains. This work hypothesizes the correlations between buyer perceptions of supply and relational quality, quality attitude, psychological benefits, and willingness to pay. This is followed by conducting a normative analysis, where the postulated hypotheses are incorporated into a buyer behavior model which characterizes buyer decisions regarding multi‐supplier selection and price negotiations using multinomial logit model and Nash bargaining game theory. Through an empirical study, this work demonstrates that the proposed buyer behavior theory and hypotheses hold, and upport the analytical results yielded from the normative analysis. Analytical results indicate that supply‐ and relationship‐quality positively affect buyer quality attitude in the rational and affective cognition domains, and thus jointly determine buyer decisions regarding supplier selection and price negotiations in multiple sourcing green procurement. Nevertheless, the aforementioned effects are moderated by buyer psychological benefits. Additionally, this study demonstrates a phenomenon known as "buyer's supply surplus", which articulates the negative effect of buyer attitude towards channel relationship quality on willingness to pay. This can also rationalize why a buyer favors choosing suppliers with superior relational quality for the achievement of lower negotiated prices. … (more)
- Is Part Of:
- Production and operations management. Volume 25:Issue 3(2016)
- Journal:
- Production and operations management
- Issue:
- Volume 25:Issue 3(2016)
- Issue Display:
- Volume 25, Issue 3 (2016)
- Year:
- 2016
- Volume:
- 25
- Issue:
- 3
- Issue Sort Value:
- 2016-0025-0003-0000
- Page Start:
- 477
- Page End:
- 497
- Publication Date:
- 2014-09-24
- Subjects:
- multi‐sourcing procurement -- supplier quality management -- green supply chain management -- structural equation modeling -- Nash bargaining game
Production management -- Periodicals
658.505 - Journal URLs:
- http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1937-5956 ↗
http://www.poms.org/journal ↗
http://www3.interscience.wiley.com/journal/121568272/home ↗
http://onlinelibrary.wiley.com/ ↗
http://www.umi.com/pqdauto/ ↗ - DOI:
- 10.1111/poms.12263 ↗
- Languages:
- English
- ISSNs:
- 1059-1478
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - 6853.076600
British Library DSC - BLDSS-3PM
British Library STI - ELD Digital store - Ingest File:
- 45.xml