Assessing attentional prioritization of front-of-pack nutrition labels using change detection. (May 2016)

• Record Type: Journal Article
• Authors: Becker, Mark W.; Sundar, Raghav Prashant; Bello, Nora; Alzahabi, Reem; Weatherspoon, Lorraine; Bix, Laura
• Is Part Of: Applied ergonomics. Volume 54(2016:May)
• Page Start: 90
• Page End: 99
• Publication Date: 2016-05
• Subjects: Nutritional labeling -- Front-of-pack labels -- Change detection -- Attention -- Color-coding -- Attentional allocation -- Information search; Human engineering -- Periodicals; 620.82
• DOI: 10.1016/j.apergo.2015.11.014
• Languages: English
• ISSNs: 0003-6870

Abstract

Abstract: We used a change detection method to evaluate attentional prioritization of nutrition information that appears in the traditional "Nutrition Facts Panel" and in front-of-pack nutrition labels. Results provide compelling evidence that front-of-pack labels attract attention more readily than the Nutrition Facts Panel, even when participants are not specifically tasked with searching for nutrition information. Further, color-coding the relative nutritional value of key nutrients within the front-of-pack label resulted in increased attentional prioritization of nutrition information, but coding using facial icons did not significantly increase attention to the label. Finally, the general pattern of attentional prioritization across front-of-pack designs was consistent across a diverse sample of participants. Our results indicate that color-coded, front-of-pack nutrition labels increase attention to the nutrition information of packaged food, a finding that has implications for current policy discussions regarding labeling change. Highlights: We used a change detection method to track the deployment of attention. Participants were not given a nutrition-relevant goal. Front of pack labels were attended much more rapidly than the nutrition facts panel. Color coding nutrient values in front of pack labels increased attentional prioritization. Results support the use of color coded front of pack nutrition labels.