A Motivation-Based Typology of Road Cyclists in the Cape Town Cycle Tour, South Africa. Issue 3 (23rd March 2016)
- Record Type:
- Journal Article
- Title:
- A Motivation-Based Typology of Road Cyclists in the Cape Town Cycle Tour, South Africa. Issue 3 (23rd March 2016)
- Main Title:
- A Motivation-Based Typology of Road Cyclists in the Cape Town Cycle Tour, South Africa
- Authors:
- Kruger, Martinette
Myburgh, Esmarie
Saayman, Melville - Abstract:
- ABSTRACT: This research identified cyclists' main motives for participating in the Cape Town Cycle Tour, and segmented them accordingly. Six distinct motives were identified (in order of importance): commitment and event affiliation, lifestyle, achievement and challenge, escape and socialization, international standing of event, and skill mastery and group affiliation. On the basis of these motives, two distinct national cycling segments and one international segment were identified: Regulars, Devotees, and Beginners. The findings confirm that event cyclists should not be regarded as homogeneous and that the type of sport and the nature of the event significantly influence the type of participant.
- Is Part Of:
- Journal of travel & tourism marketing. Volume 33:Issue 3(2016)
- Journal:
- Journal of travel & tourism marketing
- Issue:
- Volume 33:Issue 3(2016)
- Issue Display:
- Volume 33, Issue 3 (2016)
- Year:
- 2016
- Volume:
- 33
- Issue:
- 3
- Issue Sort Value:
- 2016-0033-0003-0000
- Page Start:
- 380
- Page End:
- 403
- Publication Date:
- 2016-03-23
- Subjects:
- Road cycling -- cycling motivation -- Cape Argus Pick ʼn Pay Momentum Cycle Tour -- Cape Town Cycle Tour -- market segmentation -- South Africa
Tourism -- Periodicals
338.47910688 - Journal URLs:
- http://www.informaworld.com/smpp/title~db=all~content=t792306980 ↗
http://www.tandfonline.com/loi/wttm20 ↗
http://www.tandfonline.com/ ↗ - DOI:
- 10.1080/10548408.2015.1064057 ↗
- Languages:
- English
- ISSNs:
- 1054-8408
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - 5070.542000
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 2058.xml