Acquiring a New Technology at Home: A Parent-Child Study About Youths' Influence on Digital Media Adoption in a Family. Issue 1 (2nd January 2016)

• Record Type: Journal Article
• Authors: Correa, Teresa
• Is Part Of: Journal of broadcasting & electronic media. Volume 60:Issue 1(2016)
• Page Start: 123
• Page End: 139
• Publication Date: 2016-01-02
• Subjects: Broadcasting -- Periodicals; Telecommunication -- Periodicals; 384.54
• DOI: 10.1080/08838151.2015.1127238
• Languages: English
• ISSNs: 0883-8151

Abstract

Abstract : This study examines to what extent children influence their parents' acquisition of new technologies in a country with diverse levels of technology penetration, such as Chile. It also investigates the factors that play a role in the influence process, including children's persuasive strategies (argumentative vs. non-argumentative) and parents' attitudes toward technology (perceived ease of use and perceived usefulness). Using a parent-child survey and dyadic analyses, the results suggest that youths influence their parents' acquisition of all technologies under study, particularly the Internet. Also, argumentative strategies have a greater influence than non-argumentative strategies. Finally, parents' perceived usefulness played a more important role than perceived ease of use in the influence process.