Salad = success and fries = failure? Conceptualizing and assessing self‐control outcome measures in food decision‐making research. Issue 2 (8th December 2015)

• Record Type: Journal Article
• Authors: Haws, Kelly; Davis, Scott; Dholakia, Utpal
• Is Part Of: Journal of consumer behaviour. Volume 15:Issue 2(2016)
• Page Start: 99
• Page End: 116
• Publication Date: 2015-12-08
• Subjects: Consumer behavior -- Periodicals; Motivation research (Marketing) -- Periodicals; 658.834205
• DOI: 10.1002/cb.1560
• Languages: English
• ISSNs: 1472-0817

Abstract

Abstract: Researchers studying decisions about food utilize a wide variety of measures to assess self‐control outcomes in experimental studies. However, it is often unclear whether or not the chosen dependent variables truly implicate self‐regulatory mechanisms in decision making. In the present research, we provide a conceptual framework for evaluating self‐control outcome measures, concentrating specifically on the domain of food and eating self‐control decisions. We propose and empirically examine the essential characteristics [i.e., (i) recognized as self‐control relevant by study population, (ii) related to individual differences in self‐control, and (iii) recognized as self‐control relevant by individual] of good self‐control outcome measures and provide specific methodological recommendations (including the "rank‐then‐choose" method) for capturing exhibited self‐control in the domain of food decision making. Our conceptual developments and recommendations seek to enhance the consistency, efficiency, and effectiveness of food‐related decision research. Copyright © 2015 John Wiley & Sons, Ltd.