The impact of economic, social and environmental factors on trip satisfaction and the likelihood of visitors returning. (February 2016)

• Record Type: Journal Article
• Authors: Jarvis, Diane; Stoeckl, Natalie; Liu, Hong-Bo
• Is Part Of: Tourism management. Volume 52(2016)
• Page Start: 1
• Page End: 18
• Publication Date: 2016-02
• Subjects: Repeat visitors -- Tourist trip satisfaction -- Life satisfaction -- Triple bottom line impacts on tourism; Tourism -- Periodicals; 338.4791
• DOI: 10.1016/j.tourman.2015.06.003
• Languages: English
• ISSNs: 0261-5177

Abstract

Abstract: Tourism is vital to the economy of many regions; however visitor numbers in some are stagnating. Using a novel approach, this case study of the Great Barrier Reef explores and quantifies risks to visitor numbers, utilising tourist survey data supplemented by objective data from secondary sources. Economic, social and environmental factors affecting trip satisfaction are identified, which itself is found to affect the likelihood of a tourist returning; the impact of changes on trip satisfaction and on repeat visits is then estimated. Linkages between tourism and other industries are clearly demonstrated; increased construction work, decreased water clarity and decreased perceptions of tourist safety are all estimated to significantly reduce likelihood of repeat visits and hence impact tourist revenues, placing the financial viability of the industry at risk. Future development within the region should be evaluated holistically, rather than industries such as tourism, construction, agriculture etc. each being developed in isolation. Highlights: Tourist trip satisfaction impacts likelihood of returning and related revenues. Changes in factors affecting satisfaction impact revenue arising from repeat visits. Economic, social and environmental factors impact trip satisfaction. Many industries outside tourism impact on factors influencing trip satisfaction. Developing tourism policy requires a holistic view incorporating all local industries.