Cite
HARVARD Citation
Choi, Y. et al. (2015). How character presence in advergames affects brand attitude and game performance: A cross‐cultural comparison. Journal of consumer behaviour. 14 (6), pp. 357-365. [Online].
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Choi, Y. et al. (2015). How character presence in advergames affects brand attitude and game performance: A cross‐cultural comparison. Journal of consumer behaviour. 14 (6), pp. 357-365. [Online].