Women's hairstyle and men's behavior: A field experiment. Issue 6 (December 2015)

• Record Type: Journal Article
• Authors: Guéguen, Nicolas
• Is Part Of: Scandinavian journal of psychology. Volume 56:Issue 6(2015)
• Page Start: 637
• Page End: 640
• Publication Date: 2015-12
• Subjects: hairstyle -- women -- attractiveness; Psychology -- Periodicals; 150
• DOI: 10.1111/sjop.12253
• Languages: English
• ISSNs: 0036-5564

Abstract

Abstract : Little research has examined the effect of women's hairstyles on people's behavior. In a field study, male and female passersby, walking alone in the street, were observed while walking behind a female‐confederate who dropped a glove and apparently was unaware of her loss. The confederate had long dark hair arranged in three different hairstyles: one with her hair falling naturally on her shoulders and her back, one with her hair tied in a ponytail, and one with her hair twisted in a bun. Results reported that the hairstyle had no effect on female passersby's helping behavior. However, it was found that the hairstyle influenced male passersby with men helping the confederate more readily when her hair fell naturally on her neck, shoulders and upper back.