Leasing or borrowing and buying decision: a case study of Bright Soap. Issue 2 (15th April 2015)

• Record Type: Journal Article
• Authors: Akhtar, Muhammad; Zada, Najeeb; Ahmad, Irfan; Zaman, Nazim
• Is Part Of: Emerald emerging markets case studies. Volume 5:Issue 2(2015)
• Page Start: 1
• Page End: 10
• Publication Date: 2015-04-15
• Subjects: Globalization -- Leasing -- Marketing -- New product development -- Borrowing and buying
• DOI: 10.1108/EEMCS-01-2014-0025
• Languages: English
• ISSNs: 2045-0621

Abstract

Abstract : Subject area: – Accounting, Finance, Human Resource Management and Marketing. Study level/applicability: – BBA, MBA, MS, PHD. Case overview: – Leasing or borrowing and buy decisions are very crucial in the industrial era. Every company does not possess sufficient resources to meet their investing needs. The leasing options have provided a decent way to congregate fixed assets requirements in manufacturing industry. This case mainly focuses on the dynamics of business survival. Expected learning outcomes: – To be able to evaluate the different financial and marketing options available with the company. Understand the relevance of the theory of diversification as applied to financial and production aspects; be able to evaluate the leasing, borrowing and buying options that are available in financing of fixed assets; understand the disclosure requirements in the financial statements according to International Accounting Standards (17); be able to evaluate marketing strategies including pricing options, product diversification, reaction to competition and innovation; and consider human resource policy decisions at times of change including cost-cutting measures. Supplementary materials: – Teaching Notes are available for educators only. Please contact your library to gain login details or [e-mail] to request teaching notes.