Flying lessons: Malaysia and other airlines avoiding Pan Am's final destination. Issue 8 (13th July 2015)

• Record Type: Journal Article
• Authors: Mark Thomas, Mr; Thomas, Mark
• Is Part Of: Strategic direction. Volume 31:Issue 8(2015)
• Page Start: 26
• Page End: 28
• Publication Date: 2015-07-13
• Subjects: Management -- Periodicals; 658.4005
• DOI: 10.1108/SD-02-2015-0041
• Languages: English
• ISSNs: 0258-0543

Abstract

<abstract> <title> <x content-type="archive" xml:space="preserve">Abstract</x> </title> <sec> <title content-type="abstract-heading">Purpose</title> <p> – This article examines the strategic option of airlines facing a crisis. It analyses the current troubles faced by Malaysia Airlines (MAS). Having faced major crises in five months in 2014, the company has been saved only by nationalisation and has a very uncertain future. However, the article shows that the problems of the company can also be traced to bad strategic positioning and some poor management decisions. A comparison with the demise of another former premium airline, Pan American World Airlines (Pan Am), is drawn. </p> </sec> <sec> <title content-type="abstract-heading">Design/methodology/approach</title> <p> – The article draws upon over 100 research and press articles as well as discussion with managers in the airline industry. </p> </sec> <sec> <title content-type="abstract-heading">Findings</title> <p> – The article shows that bad luck certainly had a negative impact on MAS in 2014. However, just as with Pan Am, luck is not the sole explanation. Given that airlines cannot predict a disaster, maintaining a robust strategic position and healthy finances are vital their survival. </p> </sec> <sec> <title content-type="abstract-heading">Originality/value</title> <p> – By drawing parallels with history, the article gives a greater insight into the problems that one company has found itself in. It shows how companies need to be aware of the changing dynamics of an industry and to prepare for crises.</p> </sec> </abstract>