Cite
HARVARD Citation
Jaikumar, S. et al. (2015). Celebrity endorsements and branding strategies: event study from India. Journal of product & brand management. 24 (6), pp. 633-645. [Online].
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Jaikumar, S. et al. (2015). Celebrity endorsements and branding strategies: event study from India. Journal of product & brand management. 24 (6), pp. 633-645. [Online].