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HARVARD Citation
T.C. Melewar, D. et al. (2015). An investigation of antecedents and consequences of brand love in India. Asia-Pacific journal of business administration. 7 (3), pp. 174-196. [Online].
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T.C. Melewar, D. et al. (2015). An investigation of antecedents and consequences of brand love in India. Asia-Pacific journal of business administration. 7 (3), pp. 174-196. [Online].