Cite
HARVARD Citation
Smits, A. et al. (n.d.). Marketing Activities to Support 'Moderately Novel' Product Innovation: Insights from the Chemical Industry. Creativity and innovation management. pp. 525-536. [Online].
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Smits, A. et al. (n.d.). Marketing Activities to Support 'Moderately Novel' Product Innovation: Insights from the Chemical Industry. Creativity and innovation management. pp. 525-536. [Online].