Big Macs and a three-legged stool. Issue 5 (8th April 2014)

• Record Type: Journal Article
• Is Part Of: Strategic direction. Volume 30:Issue 5(2014)
• Page Start: 25
• Page End: 27
• Publication Date: 2014-04-08
• Subjects: Management -- Periodicals; 658.4005
• DOI: 10.1108/SD-02-2014-0026
• Languages: English
• ISSNs: 0258-0543

Abstract

<abstract> <title> <x content-type="archive" xml:space="preserve">Abstract</x> </title> <sec> <title content-type="abstract-heading">Purpose</title> <p> – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. </p> </sec> <sec> <title content-type="abstract-heading">Design/methodology/approach</title> <p> – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. </p> </sec> <sec> <title content-type="abstract-heading">Findings</title> <p> – The case study and interview offers a unique insight into factors contributing to McDonald's unprecedented success (it has paid an increased dividend for the past 37 years). It also sheds light on its successful internationalization strategy. </p> </sec> <sec> <title content-type="abstract-heading">Practical implications</title> <p> – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. </p> </sec> <sec> <title content-type="abstract-heading">Originality/value</title> <p> – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.</p> </sec> </abstract>