Cite
HARVARD Citation
Roy, D. et al. (2014). Identification and measurement of brand identity and image gap: a quantitative approach. Journal of product & brand management. 23 (3), pp. 207-219. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Roy, D. et al. (2014). Identification and measurement of brand identity and image gap: a quantitative approach. Journal of product & brand management. 23 (3), pp. 207-219. [Online].