Role of railways in empowering travelers: A case study from the Czech Republic. Issue 2 (August 2015)

• Record Type: Journal Article
• Authors: Jade, Radhika; Molková, Tatiana; Kvizda, Martin
• Is Part Of: Journal of rail transport planning & management. Volume 5:Issue 2(2015)
• Page Start: 31
• Page End: 49
• Publication Date: 2015-08
• Subjects: Railroads -- Periodicals; Railroads -- Planning -- Periodicals; Railroads -- Management -- Periodicals; Railroads; Railroads -- Management; Railroads -- Planning; Periodicals; 385.068
• DOI: 10.1016/j.jrtpm.2015.03.001
• Languages: English
• ISSNs: 2210-9706

Abstract

<abstract xml:lang="en" abstract-type="author-highlights" id="ab005"> <title id="st130">Highlights</title> <sec> <p id="sp0005"> <list id="l0005"> <list-item id="o0005"> <label></label> <p id="p0385">The study presents traveler empowerment as an enduring marketing strategy for passenger railway operators in the Czech Republic.</p> </list-item> <list-item id="o0010"> <label></label> <p id="p0390">To identify major 'railway constructs' that result in the subjective experience of empowerment among the travelers.</p> </list-item> <list-item id="o0015"> <label></label> <p id="p0395">To test the 'traveler empowerment model' quantitatively.</p> </list-item> <list-item id="o0020"> <label></label> <p id="p0400">To provide unique and enduring marketing strategies to Czech railway operators based on their unique selling propositions (USPs).</p> </list-item> </list> </p> </sec> </abstract>