Trust transfer and the effect of service quality on trust in the healthcare industry. Issue 4 (8th July 2014)

• Record Type: Journal Article
• Authors: Lien, Che-hui; Wu, Jyh-Jeng; Chen, Ying-Hueih; Wang, Chang-Jhan
• Is Part Of: Managing service quality. Volume 24:Issue 4(2014)
• Page Start: 399
• Page End: 416
• Publication Date: 2014-07-08
• Subjects: Customer services -- Management -- Periodicals; Customer services -- Quality control -- Periodicals; Service industries -- Management -- Periodicals; Service industries -- Quality control -- Periodicals; 338.40685
• DOI: 10.1108/MSQ-11-2013-0255
• Languages: English
• ISSNs: 0960-4529

Abstract

<abstract> <title> <x content-type="archive" xml:space="preserve">Abstract</x> </title> <sec> <title content-type="abstract-heading">Purpose</title> <p> – The purpose of this paper is to examine the effect of service quality (interaction, physical environment, and outcome quality) on trust, to investigate the trust transfer in the healthcare industry, to explore the moderating effects of image congruence and switching costs on the trust transfer, and to assess the effect of trust on patients' willingness of recommendation. </p> </sec> <sec> <title content-type="abstract-heading">Design/methodology/approach</title> <p> – The research model was tested using data collected from 483 inpatients in 15 medium-to-large hospitals in Taiwan. Structure equation modeling with the latent interaction effect was employed to verify and validate the research model. </p> </sec> <sec> <title content-type="abstract-heading">Findings</title> <p> – The outcomes show that interaction quality and outcome quality positively influence patients' trust in the original hospital. But the effect of environment quality on trust is not significant. Patients' trust in the original hospital positively affects their trust in its allied hospitals. Furthermore, image congruence positively moderates the trust transfer. However, switching costs do not appear to moderate the trust transfer. The results also confirm that trust in the original hospital and its allied hospitals positively affect patients' willingness to recommend allied hospitals. </p> </sec> <sec> <title content-type="abstract-heading">Research limitations/implications</title> <p> – Due to the chosen research approach, the 15 hospitals cannot represent all hospitals in Taiwan and the research outcomes may lack generalizability. </p> </sec> <sec> <title content-type="abstract-heading">Practical implications</title> <p> – The research results provide insight into how a hospital can improve and manage patients' trust and the trust transfer. </p> </sec> <sec> <title content-type="abstract-heading">Originality/value</title> <p> – This study represents one of the few that empirically investigates trust and trust transfer in the healthcare industry and examines the moderating effects of image congruence and switching costs on the trust transfer.</p> </sec> </abstract>