Impact of culture on marketing of health services – Elekta in Brazil. Issue 3 (June 2015)

• Record Type: Journal Article
• Authors: Fregidou-Malama, Maria; Hyder, Akmal S.
• Is Part Of: International business review. Volume 24:Issue 3(2015:Jun.)
• Page Start: 530
• Page End: 540
• Publication Date: 2015-06
• Subjects: International business enterprises -- Periodicals; 338.8805
• DOI: 10.1016/j.ibusrev.2014.10.010
• Languages: English
• ISSNs: 0969-5931

Abstract

<abstract abstract-type="author-highlights" id="abs0005"> <title id="sect0005">Highlights</title> <sec> <p id="spar0005"> <list id="lis0005"> <list-item id="lsti0005"> <label></label> <p id="par0005">Examines cultural impact on standardization/adaptation of health services in Brazil.</p> </list-item> <list-item id="lsti0010"> <label></label> <p id="par0010">Power distance influences communication process, relationships and trust.</p> </list-item> <list-item id="lsti0015"> <label></label> <p id="par0015">Collectivism enhances informal relationships and transfer of know-how.</p> </list-item> <list-item id="lsti0020"> <label></label> <p id="par0020">Uncertainty avoidance leads to local empowerment.</p> </list-item> <list-item id="lsti0025"> <label></label> <p id="par0025">Trust develops on country level, individual level and company level.</p> </list-item> </list> </p> </sec> </abstract>