So why do people use Facebook and Twitter?. Issue 6 (11th May 2015)

• Record Type: Journal Article
• Is Part Of: Strategic direction. Volume 31:Issue 6(2015)
• Page Start: 4
• Page End: 6
• Publication Date: 2015-05-11
• Subjects: Management -- Periodicals; 658.4005
• DOI: 10.1108/SD-05-2015-0065
• Languages: English
• ISSNs: 0258-0543

Abstract

<abstract> <title> <x content-type="archive" xml:space="preserve">Abstract</x> </title> <sec> <title content-type="abstract-heading">Purpose</title> <p> – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. </p> </sec> <sec> <title content-type="abstract-heading">Design/methodology/approach</title> <p> – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. </p> </sec> <sec> <title content-type="abstract-heading">Findings</title> <p> – In 2015, there was no shortage of new, disruptive technologies threatening existing media and platforms. However, there were also many new forms where the use of new technologies was not immediately obvious. Straddling both of these spheres were Twitter's Periscope and its rival Meerkat, which offered users something very simple – to broadcast. </p> </sec> <sec> <title content-type="abstract-heading">Practical implications</title> <p> – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. </p> </sec> <sec> <title content-type="abstract-heading">Originality/value</title> <p> – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.</p> </sec> </abstract>