Worth seeing but not going to see. Issue 6 (11th May 2015)

• Record Type: Journal Article
• Is Part Of: Strategic direction. Volume 31:Issue 6(2015)
• Page Start: 39
• Page End: 41
• Publication Date: 2015-05-11
• Subjects: Management -- Periodicals; 658.4005
• DOI: 10.1108/SD-05-2015-0070
• Languages: English
• ISSNs: 0258-0543

Abstract

<abstract> <title> <x content-type="archive" xml:space="preserve">Abstract</x> </title> <sec> <title content-type="abstract-heading">Purpose</title> <p> – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. </p> </sec> <sec> <title content-type="abstract-heading">Design/methodology/approach</title> <p> – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. </p> </sec> <sec> <title content-type="abstract-heading">Findings</title> <p> – In a review of how cities and other urban centers market themselves in their attempts to benefit from visitors, a five-variable model of purposeful urban destination marketing is presented, concluding that "good" in urban destination marketing is atypical and currently in Europe is confined to only a handful of cities. </p> </sec> <sec> <title content-type="abstract-heading">Practical implications</title> <p> – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. </p> </sec> <sec> <title content-type="abstract-heading">Originality/value</title> <p> – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.</p> </sec> </abstract>