Cite
HARVARD Citation
Markovitch, D. et al. (2015). Behavioral Reasons for New Product Failure: Does Overconfidence Induce Overforecasts?1. Journal of product innovation management. 32 (5), pp. 825-841. [Online].
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Markovitch, D. et al. (2015). Behavioral Reasons for New Product Failure: Does Overconfidence Induce Overforecasts?1. Journal of product innovation management. 32 (5), pp. 825-841. [Online].