Learning from marketing: Rapid development of medication messages that engage patients. Issue 8 (August 2015)

• Record Type: Journal Article
• Authors: Yank, Veronica; Tribett, Erika; Green, Lydia; Pettis, Jasmine
• Is Part Of: Patient education and counseling. Volume 98:Issue 8(2015)
• Page Start: 1025
• Page End: 1034
• Publication Date: 2015-08
• Subjects: Patient education -- Periodicals; Health counseling -- Periodicals; Health education -- Periodicals; Counseling -- Periodicals; Patient Education -- Periodicals; Éducation des patients -- Périodiques; Counseling -- Périodiques; Éducation sanitaire -- Périodiques; 615.5071
• DOI: 10.1016/j.pec.2015.02.016
• Languages: English
• ISSNs: 0738-3991

Abstract

<abstract abstract-type="author-highlights" id="abs0005"> <title id="sect0005">Highlights</title> <sec> <p id="spar0005"> <list id="lis0005"> <list-item id="lsti0005"> <label></label> <p id="par0005">We adapted marketing approaches to develop advertising-style messages for patients.</p> </list-item> <list-item id="lsti0010"> <label></label> <p id="par0010">The partnership with marketing experts was efficient, rapid, and fairly inexpensive.</p> </list-item> <list-item id="lsti0015"> <label></label> <p id="par0015">Resulting messages were likely to motivate patients to seek recommended medications.</p> </list-item> <list-item id="lsti0020"> <label></label> <p id="par0020">The messages and general approach were acceptable to both patients and providers.</p> </list-item> <list-item id="lsti0025"> <label></label> <p id="par0025">We explain key elements of our partnership and process to help others replicate them.</p> </list-item> </list> </p> </sec> </abstract>