Exploring the Relationship Between Green Consumption Value, Satisfaction, and Loyalty to Hybrid Car in Elderly Consumers. Issue 4 (1st July 2014)

• Record Type: Journal Article
• Authors: Hur, Won‐Moo; Yoo, Jeong‐Ju; Hur, Jin
• Is Part Of: Human factors and ergonomics in manufacturing and service industries. Volume 25:Issue 4(2015:Jul./Aug.)
• Page Start: 398
• Page End: 408
• Publication Date: 2014-07-01
• Subjects: Computer integrated manufacturing systems -- Periodicals; Human engineering -- Periodicals; 620.8205
• DOI: 10.1002/hfm.20556
• Languages: English
• ISSNs: 1090-8471

Abstract

<abstract abstract-type="main"> <title>Abstract</title> <p>The study aimed to examine the relationship between green consumption value, satisfaction, and loyalty of driving hybrid cars among elderly consumers. Data were collected from a cross‐sectional survey of 314 elderly consumers who purchased hybrid cars in the United States. A partial least squares analysis revealed that elderly consumers' social, price, and quality values positively influenced the satisfaction of their hybrid car experience, and their satisfaction significantly influenced their loyalty of hybrid car. The relationship between green consumption value, satisfaction, and loyalty toward driving hybrid cars among elderly consumers revealed insight into their value orientations toward the hybrid car. Special efforts are suggested in promoting hybrid car use to elderly consumer groups. Marketers should pay attention to changing beliefs and increasing perceived values of driving a hybrid car for consumers to encourage them to use green products.</p> </abstract>