Technology Vision for Radical Innovation and Its Impact on Early Success1. Issue 4 (21st October 2014)

• Record Type: Journal Article
• Authors: Reid, Susan E.; Roberts, Deborah; Moore, Karl
• Is Part Of: Journal of product innovation management. Volume 32:Issue 4(2015)
• Page Start: 593
• Page End: 609
• Publication Date: 2014-10-21
• Subjects: New products -- Management -- Periodicals; 658.575
• DOI: 10.1111/jpim.12221
• Languages: English
• ISSNs: 0737-6782

Abstract

<abstract abstract-type="main"> <title> <x xml:space="preserve">Abstract</x> </title> <p>For firms involved with the very early stages of emergent radical innovation, technical goals are often held in the mind(s) of only one or a few individuals. The way these individuals mentally imagine or visualize such goals, or "technology visions, " provides an important looking glass for understanding a firm's progression along the path of involvement from a technical discontinuity toward project‐level and organizational‐level involvement with a given technology. Utilizing a large sample of firms engaged in radical innovation in North America and the United Kingdom, this empirical study examines the impact of five dimensions of technology vision on early success: benefits goals, efficiency goals, magnetism, specificity, and infrastructure clarity. Technology vision is found to have a significant positive impact on technical competitive advantage, early success with customers, and ability to attract capital, as measures of early success.</p> </abstract>