Cite
HARVARD Citation
Shao, W. et al. (2015). Brandscapes: contrasting corporate-generated versus consumer-generated media in the creation of brand meaning. Marketing intelligence & planning. 33 (3), pp. 414-443. [Online].
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Shao, W. et al. (2015). Brandscapes: contrasting corporate-generated versus consumer-generated media in the creation of brand meaning. Marketing intelligence & planning. 33 (3), pp. 414-443. [Online].