Cite
HARVARD Citation
Kachersky, L. et al. (2015). Effects of pronoun brand name perspective and positioning on brand attitude. Journal of product & brand management. 24 (2), pp. 157-164. [Online].
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Kachersky, L. et al. (2015). Effects of pronoun brand name perspective and positioning on brand attitude. Journal of product & brand management. 24 (2), pp. 157-164. [Online].