Building a better mousetrap: Compressing mouse cursor activity for web analytics. Issue 2 (March 2015)

• Record Type: Journal Article
• Authors: Leiva, Luis A.; Huang, Jeff
• Is Part Of: Information processing & management. Volume 51:Issue 2(2015:Mar.)
• Page Start: 114
• Page End: 129
• Publication Date: 2015-03
• Subjects: Information storage and retrieval systems -- Periodicals; Information science -- Periodicals; Systèmes d'information -- Périodiques; Sciences de l'information -- Périodiques; Information science; Information storage and retrieval systems; Periodicals; 658.4038
• DOI: 10.1016/j.ipm.2014.10.005
• Languages: English
• ISSNs: 0306-4573

Abstract

<abstract xml:lang="en" abstract-type="author-highlights" id="ab005"> <title id="st085">Highlights</title> <sec> <p id="sp005"> <list id="l0005"> <list-item id="u0005"> <label></label> <p id="p0315">We study 10 techniques to compress users' cursor interactions on the Web.</p> </list-item> <list-item id="u0010"> <label></label> <p id="p0320">A systematic evaluation of both lossy and lossless algorithms is performed.</p> </list-item> <list-item id="u0015"> <label></label> <p id="p0325">We found that different compression techniques excel depending on the objective.</p> </list-item> <list-item id="u0020"> <label></label> <p id="p0330">LZW and piecewise linear interpolation balance well accuracy and efficiency.</p> </list-item> </list> </p> </sec> </abstract>