Direct or indirect channel structures. Evaluating the impact of channel governance structure on export performance. Issue 1 (February 2015)

• Record Type: Journal Article
• Authors: Rambocas, Meena; Meneses, Raquel; Monteiro, Carlos; Brito, Pedro Quelhas
• Is Part Of: International business review. Volume 24:Issue 1(2015:Feb.)
• Page Start: 124
• Page End: 132
• Publication Date: 2015-02
• Subjects: International business enterprises -- Periodicals; 338.8805
• DOI: 10.1016/j.ibusrev.2014.07.002
• Languages: English
• ISSNs: 0969-5931

Abstract

<abstract abstract-type="author-highlights" id="abs0005"> <title id="sect0005">Highlights</title> <sec> <p id="spar0005"> <list id="lis0005"> <list-item id="lsti0005"> <label></label> <p id="par0005">The paper examined the impact of channel governance structure on export performance.</p> </list-item> <list-item id="lsti0010"> <label></label> <p id="par0010">Profit is higher in markets serviced by indirect channels compared to those served by direct channels.</p> </list-item> <list-item id="lsti0020"> <label></label> <p id="par0020">Long term marketing outcomes of buyer economic satisfaction and loyalty are higher in markets serviced by direct channels.</p> </list-item> </list> </p> </sec> </abstract>