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HARVARD Citation
Al‐Mutawa, F. et al. (2015). Foreign brands in local cultures: A socio‐cultural perspective of postmodern brandscapes. Journal of consumer behaviour. 14 (2), pp. 137-144. [Online].
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Al‐Mutawa, F. et al. (2015). Foreign brands in local cultures: A socio‐cultural perspective of postmodern brandscapes. Journal of consumer behaviour. 14 (2), pp. 137-144. [Online].