Cite
HARVARD Citation
Mishra, A. et al. (2014). Linking user experience and consumer-based brand equity: the moderating role of consumer expertise and lifestyle. Journal of product & brand management. 23 (4), pp. 333-348. [Online].
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Mishra, A. et al. (2014). Linking user experience and consumer-based brand equity: the moderating role of consumer expertise and lifestyle. Journal of product & brand management. 23 (4), pp. 333-348. [Online].