Cite
HARVARD Citation
Ilicic, J. et al. (2015). Names versus faces: examining spokesperson-based congruency effects in advertising. European journal of marketing. 49 (1), pp. 62-81. [Online].
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Ilicic, J. et al. (2015). Names versus faces: examining spokesperson-based congruency effects in advertising. European journal of marketing. 49 (1), pp. 62-81. [Online].