Cite
HARVARD Citation
Ramanathan, J. et al. (2014). Brand extension evaluation: real world and virtual world. Journal of product & brand management. 23 (7), pp. 504-515. [Online].
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Ramanathan, J. et al. (2014). Brand extension evaluation: real world and virtual world. Journal of product & brand management. 23 (7), pp. 504-515. [Online].