Leeds and the Northern Arts Prize. Issue 3 (7th October 2014)

• Record Type: Journal Article
• Authors: Jones, Brian; Beresford, Shirley
• Is Part Of: Journal of place management and development. Volume 7:Issue 3(2014)
• Page Start: 247
• Page End: 258
• Publication Date: 2014-10-07
• Subjects: Place attachment -- Periodicals; Place marketing -- Periodicals; City planning -- Periodicals; Corporate culture -- Periodicals; Central business districts -- Periodicals; Economic development -- Periodicals; 338.9005
• DOI: 10.1108/JPMD-11-2012-0040
• Languages: English
• ISSNs: 1753-8335

Abstract

<abstract> <title> <x content-type="archive" xml:space="preserve">Abstract</x> </title> <sec> <title content-type="abstract-heading">Purpose</title> <p> – This paper aims to look at the nature of the relationship between the marketing of the contemporary visual arts, cultural tourism and city and urban regeneration. This exploratory study of the marketing of the contemporary visual arts in Leeds has, as its background narrative, the emergence of BritArt. </p> </sec> <sec> <title content-type="abstract-heading">Design/methodology/approach</title> <p> – The growth of contemporary visual arts provides the context for a case study of the Northern Art Prize, which was first awarded in 2007. </p> </sec> <sec> <title content-type="abstract-heading">Findings</title> <p> – The study found a number of factors for success that can aid urban renewal and city regeneration. Private sector marketing expertise levered into the management of the project was one critical success factor. Another was that private sector funding freed up marketers and artists and allowed risk-taking. Participants highlighted a lack of vision for the contemporary visual arts in the city and region and a strong desire for new collaborative working and new governance structures for the delivery of arts marketing and cultural tourism. </p> </sec> <sec> <title content-type="abstract-heading">Originality/value</title> <p> – The Northern Art Prize offers much for the marketing of contemporary visual arts, cultural tourism, city branding and urban renewal. Investing in and marketing of the arts is argued to serve as a stimulus that can bring a range of benefits for the business and wider community. Marketing, especially arts marketing, can help deliver social, economic and urban regeneration.</p> </sec> </abstract>