Cite
HARVARD Citation
Rea, B. et al. (2014). When a brand caught fire: the role of brand equity in product-harm crisis. Journal of product & brand management. 23 (7), pp. 532-542. [Online].
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Rea, B. et al. (2014). When a brand caught fire: the role of brand equity in product-harm crisis. Journal of product & brand management. 23 (7), pp. 532-542. [Online].